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RSI for go-to-market

Go‑to‑market that improves itself.

The RSI Agent runs your marketing, learns from every result, and gets better each cycle. You approve what it keeps.

RSI Agentcycle 07
Sample cycle
  1. RunLinkedIn series + 3 GEO fixes shipped
  2. MeasureCitations and replies pulled in
  3. Review2 defects: weak hook, unsourced claim
  4. CommitNew playbook + new pre-ship check
Cost per accepted asset · illustrative↘ compounding

§ 1Thesis

Why Florus exists, and the number that would prove us wrong.

Recursive self‑improvement will define the AI era. We point it at go‑to‑market.

Why go-to-market first

  1. Recurring work. The same jobs repeat, so lessons get reused.

  2. Fast feedback. Results arrive in days, not quarters.

  3. Reviewable output. Every asset is accepted or rejected — auditable.

The claim we’ll be held to

“Same budget, more accepted work — every cycle.”
Accepted assets per dollar
The headline number.
Repeat-defect rate
Does a fixed mistake stay fixed?
Asset reuse
Are playbooks actually being used?
Human override rate
How often you have to step in.
Governance alpha hypothesisIllustrative only. Cost per accepted asset stays flat or rises for ungoverned agents and falls across cycles for a governed RSI loop.Cost per accepted asset, by cycle12345678
  • Ungoverned agents
  • Governed RSI loop
  • Governance alpha — the gap between them
Fig. 1Cost per accepted asset across eight cycles. A hypothesis we are instrumenting, not a reported result.

§ 2The RSI loop

Every cycle ends smarter.

It ships, measures, and keeps what worked — once you approve.

  1. 01RunShip campaigns, posts, fixes, and outreach.
  2. 02MeasurePull back citations, replies, and edits.
  3. 03ReviewScore results. Find the root cause.
  4. 04CommitTurn lessons into assets — with your approval.
  5. 05CompoundStart the next cycle from what was learned.
Explore the RSI Agent
The RSI loop: run, measure, review, commit, compound — then the next cycle starts with what was learned.cycle n → n+1starts smarter01 Run02 Measure03 Review04 Commit05 Compound

§ 3What compounds

What it keeps.

Only what pays for itself.

Memory
Market memory
ICP, voice, objections, and what has been tried.
Skills
Playbooks
Winning hooks and sequences, made reusable.
Harness
Quality checks
Repeated mistakes become pre-ship checks.
Routing
Routing policy
The right channel and model for each job.

Governed, not autopilot

Self-improving, never self-approving.

  • Risk-tiered review

    Brand, claims, and spend need a human.

  • Full ledger

    Every change is recorded with evidence.

  • Rollback

    Any asset can be retired when it stops paying.

§ 4Products

One system, three ways in.

Signal, execution, and the loop that learns from both.

Learning loopDemo-led · Custom deployment

RSI Agent

Self-improving GTM agent

Marketing that improves itself.

Built on the NVIDIA DGX Spark champion agent team

The RSI loop: run, measure, review, commit, compound — then the next cycle starts with what was learned.cycle n → n+1starts smarter01 Run02 Measure03 Review04 Commit05 Compound
ExecutionLive · Self-serve

Launchvibes

Creator growth engine

Hooks and campaigns for founder-led growth.

Building in public? Join the Launchvibes creator cohort.

Apply to Creator Growth

§ 5Client proof

GTM systems for teams that need to be found, understood, and remembered.

From GTM, messaging, and content work.

01 · GTM proofHoneypot Finance
Florus helped turn complex product and launch ideas into clearer GTM messaging, partner-facing materials, and content direction.

The work focused on making a technical product easier to explain across launch, partner, and content surfaces.

02 · GTM proofSplatter Protocol
Florus helped package a technical protocol into a clearer market story, stronger website/product messaging, and a more repeatable GTM workflow.

The work connected protocol positioning, website clarity, and repeatable GTM execution.

03 · GTM proofToro / torodex.xyz
Florus helped sharpen the product narrative and identify what needed to be communicated more clearly before scaling GTM.

The work focused on clarifying the product story and surfacing the gaps that needed to be fixed before broader distribution.

04 · GTM proof1DAO
Florus helped clarify the vision, PMF narrative, and content priorities so the team could communicate the product more effectively.

The work helped turn early product direction into clearer GTM priorities and communication surfaces.

§ 7Careers

Help build GTM systems that compound.

A few focused roles. Direct contact.